Is the Honda Passport Selling Well? Sales Numbers Tell the Story

Yes, the Honda Passport is selling well, and recent sales numbers suggest that the SUV is actually becoming considerably more popular in the United States.

The Passport has never been Honda's highest-volume SUV. That position belongs comfortably to the Honda CR-V. However, judging the Passport only against Honda's biggest sellers would miss what is happening with this model.

Honda sold 55,231 Passports in the United States during 2025, compared with only 32,527 in 2024. That represents growth of almost 70% in a single year and made 2025 the Passport's best sales year on record.

The momentum has continued into 2026.

Through September 2026, Honda reports that Passport sales are running 14.1% higher year over year, while September itself was up 19.5%. The Passport also recorded its best quarter ever during the third quarter of 2026.

So, if we're wondering whether buyers have embraced the latest Honda Passport, the answer is clearly yes.

How Well Is the Honda Passport Selling?

The easiest way to understand the Passport's performance is to look at its recent U.S. sales history.

Honda's historical sales records show that Passport demand had been fairly inconsistent before the newest generation arrived. Sales exceeded 53,000 units in 2021 but then dropped back into the low-40,000 range before falling to just 32,527 units in 2024.

Then things changed dramatically.

Sales jumped to 55,231 units in 2025, beating the previous modern Passport high and setting a new annual record.

Even more importantly, that growth has not disappeared in 2026.

Honda Passport Sales Increased Nearly 70% in 2025

The 2025 numbers are probably the strongest evidence that the Passport is selling well.

Honda officially reported that Passport sales increased by nearly 70% compared with 2024.

Going from 32,527 vehicles in 2024 to 55,231 in 2025 means Honda sold roughly 22,700 additional Passports in only one year.

That isn't a minor increase caused by normal fluctuations in the automotive market. It represents a substantial change in demand for the model.

Honda itself described the Passport's 2025 result as record sales.

Is the Honda Passport Still Selling Well in 2026?

Yes.

The most recent official Honda sales report available at the beginning of October 2026 covers sales through September.

According to Honda, Passport sales increased 19.5% in September 2026 compared with the same month a year earlier.

More importantly, Passport sales were 14.1% higher year-to-date.

The third quarter of 2026 was also the Passport's best quarter ever, with sales increasing 17.9%.

That matters because it shows that the strong 2025 performance wasn't simply a temporary spike associated with the launch of a redesigned vehicle.

Demand has remained strong well into the following year.

Why Is the Honda Passport Selling Better?

Several factors appear to be working in the Passport's favor.

The latest generation moved the Passport further away from the image of being simply a shorter Honda Pilot. Honda has given it a much more distinctive personality centered around rugged styling, outdoor capability, and the TrailSport brand.

Some of the biggest reasons behind its improved sales include:

• More rugged exterior styling that helps distinguish it from the Pilot
• Strong demand for the TrailSport versions
• Standard V6 power in a market increasingly dominated by turbo four-cylinder engines
• A spacious two-row interior without requiring buyers to purchase a three-row SUV
• Honda's established reputation among mainstream SUV buyers
• Increased emphasis on adventure and off-road-oriented vehicles

Among these factors, TrailSport appears particularly important.

The Passport TrailSport Is Driving Demand

The Honda Passport TrailSport isn't simply a niche trim sitting at the top of the Passport lineup.

It has become a major part of the model's identity.

Honda reported that TrailSport models accounted for around 80% of sales of the redesigned Passport during 2025. That trend has continued into 2026, with Honda reporting TrailSport trims at more than 80% of the Passport sales mix in September.

That is an unusually high percentage for what is essentially the more adventure-focused version of a mainstream SUV.

It tells us something important about Passport buyers: many aren't shopping simply for another midsize crossover.

They specifically want the rugged version.

Why TrailSport Works So Well on the Passport

The Passport is arguably the Honda vehicle that makes the most sense for the TrailSport concept.

A buyer choosing a CR-V may primarily care about fuel economy, commuting, price, and interior practicality.

A Passport buyer is somewhat different.

They may want more ground clearance, a stronger V6 engine, all-wheel drive, towing capability, room for outdoor equipment, and an SUV that looks more adventurous.

That makes TrailSport a natural fit rather than merely an appearance package.

Honda appears to have recognized that opportunity and built much of the new Passport's identity around it.

Is the Passport One of Honda's Best-Selling SUVs?

This requires some context.

The Passport is selling extremely well relative to its own historical performance, but it isn't one of Honda's largest-volume vehicles.

Honda sold the following numbers in the United States during 2025:

The difference between the Passport and CR-V is enormous.

Honda sold more than seven CR-Vs for every Passport in 2025.

But that doesn't mean the Passport is unsuccessful.

The Passport occupies a more specialized segment as a relatively expensive, midsize, two-row SUV positioned between mainstream crossovers such as the CR-V and larger family SUVs such as the Pilot.

Its 55,231-unit result therefore looks quite healthy.

Honda Passport vs Honda Pilot Sales

The Pilot still sells considerably more vehicles.

Honda sold 124,209 Pilots in 2025, compared with 55,231 Passports.

That makes sense because the Pilot serves a broader family market.

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Its three-row configuration allows it to compete with vehicles such as the Toyota Highlander, Kia Telluride, Hyundai Palisade, Ford Explorer, and Chevrolet Traverse.

The Passport targets buyers who want a midsize SUV but don't need a third row.

Interestingly, the Passport's recent growth has been considerably stronger.

That suggests Honda has finally created enough differentiation between the two vehicles that the Passport no longer feels like simply a Pilot with fewer seats.

Honda Passport vs CR-V Sales

The CR-V operates on an entirely different scale.

Honda sold 403,768 CR-Vs in 2025, making it one of Honda's core volume vehicles in the United States. The Passport sold 55,231 units during the same period.

Nobody should therefore expect the Passport to outsell the CR-V.

They're aimed at different customers.

The CR-V offers smaller dimensions, hybrid availability, better fuel economy, and a lower entry price.

The Passport provides more power, greater towing capability, more rugged positioning, and additional space.

The relevant question isn't whether the Passport can beat the CR-V.

It's whether enough buyers exist for Honda's larger two-row SUV to remain profitable and competitive.

Recent sales strongly suggest they do.

Was 2025 the Best Year for the Honda Passport?

Yes.

Honda officially called the Passport's 2025 result a record sales year.

The 55,231 vehicles sold exceeded the 53,133 Passports sold in 2021 and comfortably surpassed the results from 2022, 2023, and 2024.

That is particularly notable considering what happened only one year earlier.

Passport sales dropped to 32,527 units in 2024.

A vehicle falling that sharply could have created concerns about the model's future.

Instead, the redesigned Passport completely reversed the trend.

Is the New Honda Passport More Popular Than the Old One?

Based on sales performance, absolutely.

The dramatic sales increase coincided with the arrival of the redesigned Passport.

Consumers seem to be responding especially well to its tougher appearance and stronger differentiation from the Pilot.

Previous Passports were capable vehicles, but visually they remained closely related to Honda's other crossovers.

The newest Passport makes a much stronger statement.

Its boxier proportions and adventure-oriented styling give consumers an obvious reason to choose it instead of simply moving up to a Pilot or down to a CR-V.

Sales suggest that strategy is working.

Does Honda Sell Enough Passports to Keep Making It?

There is little reason based on current sales trends to think Honda would discontinue the Passport.

Quite the opposite.

The vehicle has just produced record annual sales followed by continued double-digit growth in 2026.

A model selling more than 55,000 units annually in the United States can represent a meaningful part of a manufacturer's SUV portfolio, especially when it shares engineering and production efficiencies with other vehicles.

The Passport also fills an important gap in Honda's lineup.

Without it, Honda would have a major jump between the compact CR-V and the three-row Pilot for shoppers wanting a traditional midsize two-row SUV.

Is the Honda Passport More Popular Now?

Yes, and the numbers provide unusually clear evidence.

Consider the difference between 2024 and the current market.

In 2024, Honda sold just 32,527 Passports.

One year later, sales reached 55,231.

Then, rather than retreating after the redesign's initial launch period, sales increased another 14.1% through the first nine months of 2026.

That's the kind of sales trajectory manufacturers want to see following a major redesign.

Who Is Buying the Honda Passport?

The Passport appeals to a particular type of SUV buyer.

We can think of the typical Passport customer as someone who wants more space and capability than a compact crossover but doesn't need the third-row seats found in many midsize SUVs.

The Passport can also appeal to buyers who like vehicles such as the Toyota 4Runner, Subaru Outback Wilderness, Jeep Grand Cherokee, Ford Bronco, or more rugged crossover variants but still want the familiarity and everyday usability associated with Honda.

The enormous percentage of customers choosing TrailSport versions reinforces the idea that outdoor-oriented buyers have become central to the Passport's success.

Has the Passport TrailSport Strategy Worked?

From a sales perspective, it appears to have worked extremely well.

TrailSport versions represent more than four out of every five Passports sold according to Honda's latest 2026 reporting.

That's important beyond the Passport itself.

Automakers often create off-road-themed sub-brands because buyers are willing to pay for more distinctive styling and additional capability.

Toyota has TRD and increasingly Wilderness-style rugged variants across its lineup. Subaru has Wilderness. Ford has Tremor. Honda has TrailSport.

The Passport has arguably become Honda's showcase vehicle for that strategy.

Could Honda Passport Sales Continue Growing?

It's certainly possible, although maintaining the extraordinary growth rate from 2025 will become increasingly difficult.

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When sales increase almost 70% in one year, the comparison base becomes much tougher the following year.

Yet Honda is already demonstrating that demand can continue growing against that stronger comparison.

Passport sales being up 14.1% through September 2026 is therefore arguably more meaningful than it first appears.

The model is no longer comparing against the weak 2024 result. It's comparing against the record-setting 2025 Passport.

And it's still growing.

What Could Limit Honda Passport Sales?

The Passport still faces several challenges.

Perhaps the biggest is price positioning.

Larger midsize SUVs can become expensive once buyers move into higher trims, potentially putting the Passport against three-row vehicles, premium crossovers, and genuinely rugged body-on-frame SUVs.

Fuel economy is another consideration. Buyers prioritizing efficiency have several hybrid alternatives, including within Honda's own lineup.

The Passport currently attracts buyers partly because of characteristics such as its naturally aspirated V6 and rugged personality.

Those strengths won't appeal equally to everyone.

That means the Passport will probably remain a lower-volume product than the CR-V, HR-V, and Pilot.

But it doesn't need to outsell them to be successful.

Is the Honda Passport a Sales Failure?

No.

Older discussions online sometimes describe the Passport as an SUV that doesn't sell particularly well, and there was some justification for questioning its performance after sales dropped substantially in 2024.

But that description is outdated.

The Passport sold a record 55,231 units during 2025 and was still growing by double digits through September 2026.

Calling the current Passport a sales failure would therefore contradict the actual U.S. sales numbers.

It's more accurate to describe it as a lower-volume Honda SUV that is currently experiencing exceptionally strong growth.

Is the Honda Passport Selling Better Than Honda Expected?

Honda doesn't publicly provide model-by-model internal sales targets, so we can't definitively say whether the Passport is exceeding Honda's original projections.

However, manufacturers generally celebrate record results when a model significantly improves its position.

Honda has repeatedly highlighted Passport records in its monthly sales announcements.

For example, the company reported record January Passport sales in 2026 after 4,320 units were sold, representing a 63.5% increase over the previous January.

Honda also highlighted a record May result and has continued drawing attention to Passport growth in subsequent sales reports.

Those announcements strongly suggest Honda considers the model's performance successful.

Should Strong Sales Matter to Honda Passport Buyers?

Sales shouldn't be the only reason we buy a vehicle, but healthy sales can still be beneficial for owners.

A successful model gives the manufacturer more incentive to continue developing it.

It can also support a larger supply of replacement parts, aftermarket accessories, dealer familiarity, and eventually used vehicles.

Strong demand may also help resale values, although resale prices depend on many additional factors including reliability, incentives, mileage, economic conditions, and future new-car supply.

For Passport buyers, perhaps the most reassuring point is that the model currently appears to have a healthy position in Honda's lineup.

Is the Honda Passport Worth Considering in 2026?

The sales numbers alone can't tell us whether the Passport is right for every buyer.

But they do suggest many buyers find Honda's formula appealing.

The Passport makes the most sense for someone who wants a roomy two-row SUV, doesn't need the Pilot's third row, prefers a conventional V6 powertrain, and likes the more rugged personality offered by TrailSport models.

Those priorities aren't universal.

But Honda doesn't need them to be.

The Passport has found a clear audience, and recent sales suggest that audience is larger than ever.

FAQs About Honda Passport Sales

Is the Honda Passport selling well?

Yes. Honda sold a record 55,231 Passports in the United States in 2025, nearly 70% more than in 2024. Sales were also up another 14.1% year-to-date through September 2026.

How many Honda Passports were sold in 2025?

Honda sold 55,231 Passport SUVs in the U.S. during 2025, compared with 32,527 in 2024.

Is the Honda Passport selling better in 2026?

Yes. According to Honda's latest available results, Passport sales were 14.1% higher year-to-date through September 2026, while September sales increased 19.5% year over year.

Does the Honda Passport outsell the Pilot?

No. Honda sold 124,209 Pilots during 2025 compared with 55,231 Passports. The Pilot serves a larger three-row SUV market, while the Passport is aimed primarily at buyers wanting a midsize two-row SUV.

Which Honda Passport trim sells the most?

TrailSport models dominate Passport sales. Honda reported that TrailSport versions accounted for roughly 80% of sales of the redesigned Passport in 2025, and the share remained above 80% in September 2026.

Final Verdict: Is the Honda Passport Selling Well?

Yes, the Honda Passport is selling very well by its own historical standards.

The numbers make the conclusion fairly straightforward.

Honda Passport sales fell to only 32,527 units in 2024, but the redesigned model helped push sales to a record 55,231 units in 2025, an increase of almost 70%.

And the growth hasn't stopped.

Through September 2026, Passport sales were another 14.1% higher year over year, while the third quarter became the vehicle's best quarter ever.

The Passport still isn't a volume giant like the CR-V, nor does it sell as many units as the three-row Pilot. But that's not really the point.

Within its own niche, the Passport has become a significantly stronger seller.

More importantly, Honda appears to have finally given the Passport a clear identity. Instead of feeling like a shorter Pilot, the latest version is positioned as Honda's rugged two-row adventure SUV, with the popularity of TrailSport models showing that buyers understand—and apparently like—that formula.

So when someone asks “Is the Honda Passport selling well?”, the latest sales data gives us a clear answer:

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Yes. In fact, the Passport is currently selling better than at any other point in its modern history.

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